The auction has been closed.
Free delivery on orders over AED50 | Try Before You Buy | Two Week Exchange
Condition: cover sleeve slight scuffed
Genre: Advertising, Marketing, Business & Money
Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further.Above all, Olins provides a positive rejoinder to the new orthodoxies of the "No Logo" critics of branding by showing how they confuse their views about brands with their views about capitalism. As he argues, brands are no longer just about corporations, products, and services. In fact, all the significant institutions in our livesthe towns, cities, regions, or countries in which we live, our sports teams and museums, our consumer groups and charitiesare given strength, identity, a defining role, and a satisfying cohesion via branding, one of the most significant socialas well as businessdevelopments of modern times. Always wise, questioning, and iconoclastic, Wally Olins takes us to the literal heart of the matter: our crucial neglect of the way in which consumer decisions about brands are as emotional as all the other important decisions in our lives. For everyone in marketing, advertising, design, and business, and for anyone who wants to understand how the world works in the early twenty-first century, this is one of those rare books that breaks the mold. 65 illustrations.
In Dubai, delivery is FREE on all products for orders of AED30 and above and AED10 for orders below.
In Abu Dhabi and Sharjah, delivery is FREE on all products for orders of AED100 and above and AED35 for orders below.
For the rest of the UAE, delivery is FREE on all products for orders of AED200 and above.
TRY BEFORE YOU BUY / EXCHANGE POLICY
We sleep well at night knowing our products are loved in their new home. That's why we offer both try before you buy and free exchange for 14 days.
Simply select cash on delivery to try it before you buy it. Valid only in Dubai.
For in Dubai or outside, we have a 14 day exchange policy. If in Dubai, we will collect the items for free. If outside of Dubai, we ask that you kindly cover the shipping charges. Simply contact us if you need to exchange your item or return it for store credit.
Stay safe and shop online!
All of our products are washed then carefully sealed. Corona survives on clothing for 7-15 hours. To take extra care, we make sure that your product is safely sealed for a minimum of 24 hours before delivery.
To be 100% safe, please please throw away or store the envelope packaging and then wash your hands.
Our profits (at least 75% of revenues) are donated to Gulf for Good, helping kids around the world!
A purchase of AED50 is equivalent to clean drinking water for 2 children for a month in Lebanon!
A purchase of AED100 is a bunk bed mattress and mosquito net for a child in Tanzania.
It only takes AED1350 to sponsor the education and care of a child in the Philippines for a year.
The smallest amount can make the biggest difference. Every dirham spent brings a smile to a child around the world!
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.